Privacy Policy

This Privacy Policy explains the privacy practices of Vitamin Experts, Inc. (“VX”), and describes the way we use and protect the information we collect from our website www.vitaminexperts.com (and other VX sites linked to this website) (collectively referred to as the “Site”) about customers and users.

What Information Do We Collect?

• We collect information that you provide when entering contests, sweepstakes or promotions, placing an order, subscribing to any newsletters or our Purchase Power Program, responding to surveys, or other requests for information.
• Any data we request that is not required will be specified as voluntary or optional.
• Information received in connection with providing your service or fulfilling your purchase order.
• Like most websites, we use cookies to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the "Do we use cookies?" section below for information about cookies and how we use them.

What Do We Use Your Information For?

Any of the information we collect from you may be used in one of the following ways:

• To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs).
• To process transactions.
• To respond to your request or other correspondence.
• To send you emails containing information and updates pertaining to your order or request, in addition to receiving occasional company news, updates, promotions, related product or service information, etc. if such information was requested. 
• To administer and fulfill a marketing promotion, contest, sweepstake, survey or other site feature.
• We may share information with trusted third party companies, entities and individuals to perform functions on our behalf (i.e., credit card processing companies, order fulfillment and shipping, marketing and promotional distribution); provided, however, that these third parties may access your personal information only on confidential basis, and only to the extent necessary to perform their functions, and must abide by our privacy policy.
• We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

How Do We Protect Your Information?

• We implement a variety of security measures to maintain the safety of your personal information when you submit a request, place an order or access your personal information.
• These security measures include: password protected directories and databases to safeguard your information or SSL (Secure Sockets Layer) technology to ensure that your information is fully encrypted and sent across the Internet securely.
• While we have excellent security measures in place that meet or exceed industry standards, no data transmission over the Internet is a hundred percent secure.  Although our top priority is to safeguard your personal information, we cannot guarantee the security of any information you submit to our Site.

Do We Use Cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers’ systems to recognize your browser and capture and remember certain information.

Do We Disclose Any Information to Outside Parties?

We do not sell, trade or otherwise transfer to outside parties your personally identifiable information without your consent. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.  We may use this information to address network integrity and security issues or to investigate, prevent or take action regarding illegal activities or violations of our other policies.  We may also use this information if required by law.

Online Privacy Policy Only

This online Privacy Policy applies only to information collected through our websites and not to information collected offline.

Third Party Sites

Our Site may contain links to third party sites whose privacy practices are different than ours.  Visitors should consult the other sites' privacy policies as we have no control over information that is submitted to, or collected by, these third parties.

Children Under 18

This Site is not directed to nor does it knowingly collect any personal information from children under 18 years of age.  If you are under 18, you may only use this Site with the involvement of a parent or guardian.

Your Consent

By using our Site, you consent to our Privacy Policy.

How to Contact Us and Opt Out

If you have any questions or concerns about our online policy for this Site or its implementation, or you want to opt out of any subscriptions, you may follow the link at the bottom of an e-mail correspondence or contact us at 244 Knollwood Dr., Bloomingdale, IL 60108 or Telephone: 800-469-5552.

Changes to Our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page, and/or update the Privacy Policy modification date below. Policy changes will apply only to information collected after the date of the change.

Territorial Use Restrictions and Jurisdiction

These web pages are controlled and operated by Vitamin Experts, Inc. in the United States.  VX makes no representation that this Privacy Policy complies with any applicable laws outside the United States. Those who choose to access these pages from locations outside the United States do so at their own initiative and risk.

This Privacy Policy and other policies on this Site shall be governed by and construed in accordance with the laws of the State of Illinois.  All claims, disputes, and lawsuits arising out of or in connection with this Privacy Policy shall be resolved or adjudicated in DuPage County, Illinois.

Last Updated:  June 2024